Stop guessing.
Start a path.

Indie Path is a guided career plan for unsigned artists. Instead of a hundred tabs of advice, you get one ordered path: figure out which lane fits you, build a brand out of what's actually true about you, protect your rights, then run the release, touring or sync plan for that lane.

Why it's worth the time: most artists spend money on release and promo before their brand or their registrations exist — then can't collect, and can't be remembered. This puts the slow work first, in the right order.

Take the lane quiz — free

7 questions, about 3 minutes, no account needed. You'll see your lane at the end. Brand, rights and strategy unlock for $19.99 once — no subscription, 30-day money-back guarantee.

Step 1 — Find your lane (free)

Seven questions, about 3 minutes, pick your lane: recording, touring, sync, singer/songwriter or performer. You see the result before you pay anything.

Step 2 — Build the brand

Turn those traits into a style guide you can actually hand off: logo, colours, fonts, tone, message, plus the asset kit. This is the slowest work, so it comes first.

Step 3 — Rights, then strategy

The brand module ends with a style guide like this — logo, colours, type, tone.

What to expect

Lessons are 2 minutes with a checklist — nothing is theory-only.
Each phase unlocks the next, so you always know the one thing to do now.
Every step links out to a few vetted tools instead of a hundred tabs.
The lane quiz is free. After your lane is revealed you create an account, pay once ($19.99), and brand, rights and strategy stay unlocked for good.
30-day money-back guarantee — if it isn't for you, email us within 30 days for a full refund.

The five lanes